“I would like to express our gratitude towards you for the job done and to thank you for your professionalism.” Client managing director, following closure of industrial site in Kent.
A lorry crashes. Fire breaks out. A factory must be closed. Fraud is discovered. Your company is merging branches and jobs will be lost. Environmental protestors climb your building.
Whether you want to plan ahead for the eventuality of a crisis or whether you need help NOW, you’ll want someone experienced to help see you through and ensure your reputation remains intact.
There are many advantages in using Portfolio Communications as your advisers in a crisis or when controversial change is on the way:
We are experienced. Each crisis may be different, but our knowledge and skills are relevant to every new eventuality.
We are sympathetic but personally neutral in the change or crisis. Your own team may be caught up in the action or emotionally involved when the time comes.
Portfolio provides off-site resources, invaluable for confidential planning and in handling the media when news breaks.
We react fast and work to tight deadlines.
Using our services frees your own management to deal with the crisis itself or to manage a change successfully.
We provide a buffer between you and the media
We provide consultancy and activities at many different levels, including:
Full crisis management planning.
Crisis communication plans.
Planning for a specific future change or announcement.
Exploring the triggers that can escalate media interest from local to national or even international proportions.
Preparing spokespeople, providing media training when necessary.
Drafting background press material.
Drafting letters for investors, customers, staff, suppliers and local communities.
Organising media conferences and interviews.
Fielding media enquiries and follow up at later stages.
Providing regular updates of online, broadcast and press coverage.
Providing fast analysis correlating online coverage to corporate reputation, share price or other factors.
