“Portfolio Communications works closely with FIS to help gain high quality coverage in our prime target media, encompassing traditional print as well as digital and online titles.” Tina Edwards, Marketing and Public Relations Manager, Fidelity National Information Services EMEA
Even while the media landscape is evolving beyond recognition, the need for a strong news story or well written material is constant. Portfolio’s skills and techniques ensure our clients achieve the highest level of coverage in their core media, national press, broadcast and online over the web. Journalists like our original ideas and come to us for our clients’ views, news and comments on business issues.
Portfolio’s strengths include:
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Planning campaigns that roll out across the web and traditional media to maximum effect -
The ability to root out news and stories that set you apart -
Developing issues that ensure you are seen as leaders in your field -
Commissioning research that gives you credibility -
Providing training and advice so you feel comfortable and authoritative in speaking to the media -
Pitching ideas for features, debate, interviews and contributions -
Organising media events from one-to-one briefings to big budget press conferences -
Maintaining strong bonds with journalists we know well, and establishing new relationships with those we need to know -
Stripping out the jargon and focusing on the benefits -
Writing, writing and more writing -
Advising on the response to adverse publicity -
We are always conscientious in following up media requests |
Our results speak for themselves. We are proud of our ability to achieve great coverage for our clients, exceeding their expectations and helping build their businesses.
